Social campaign 2021

A path of captivating and irreverent images transforms the best sellers of the Bologna-based Paolo Castelli fashion house into protagonists of a unique visual narrative.

Furniture, deprived of the traditional context of international fairs, comes to life.
Suspended limbs caress surfaces, interact with forms, introducing us to a new emotional dimension made of vital energy, authenticity and harmony.

Starting from the surrealist suggestions of Magritte and Bourdin to the pop provocations of the American avant-garde, the furniture comes alive with renewed sensuality and irony.