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This iconic building, rooted in the heart of Paris in a rapidly changing neighborhood, blends the spirit of Art Nouveau with contemporary design. The interiors of the Samaritaine, designed by the Paris studio Malherbe Paris and built by Paolo Castelli S.p.A., embody this union.
Paolo Castelli worked closely with the architects at all stages of the project, taking care of the design, supply, and installation of custom-made furniture, all made by Italian artisans with thoughtful details and a wide range of finishes.
Designer Hubert de Malherbe envisioned the spaces as a Parisian promenade paying homage to the city’s Art Nouveau heritage. Parquet floors, custom mosaics, gilded brass frames, and references to the Eiffel Tower create an atmosphere reminiscent of classic Parisian floral greenhouses. As in mix-and-match fashion, here, too, each element finds harmony in a refined and timeless whole, capable of fascination and surprise.
With this project, Paolo Castelli confirms his special connection with Paris, where he owns a showroom on boulevard Saint-Germain.











Fabrication and installation of custom-made furniture (displays, totems, POS) and structures, supply of serial furniture for Beauty and Fragrance area.
Renewal – 3 storeys 2000 sqm
LVHM
Malherbe
Yabu Pushelberg Architects
2018 – 2021
Giglio 1973 S.r.l.
Registered Office
Via dell’Indipendenza, 54
40121 Bologna – Italy
Tax code 04048631206
P. VAT 04048631206
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Giglio1973 S.r.l.
Registered Office
Via dell’Indipendenza, 54
40121 Bologna – Italy
Tax code 04048631206
P. VAT 04048631206
© 2025 Giglio 1973 S.r.l.