The Novelties 2026, a journey between genesis and sculptural vision

On the occasion of Milan Design Week 2026, the beating heart of the Brera Design District becomes the stage for a profound investigation into the boundary between architecture and design. Inside the showroom, located on the iconic corner of Via Madonnina and Via S. Carpoforo, a narrative celebrating manufacturing excellence and the metamorphosis of matter comes to life, bearing witness to the new strategic direction taken under the leadership of Giglio 1973 srl.

The installation is conceived as a journey that originates in Chrysalis, a visually striking conceptual installation that captures the precise instant of transformation. A silvery metal skeleton dialogues with a hand-molded red cloth, revealing the structural essence that precedes the object’s birth. It is a visual threshold where the idea prepares to become matter, defining the space not only as an exhibition, but as a place of creative genesis.

From this conceptual core spring the new additions to the 2026 collection, starting with the Sari Imago Lounge. This sculptural New Edition evolves the original aesthetic through a perfect balance between the comfort of leather and the rigor of cutting-edge metal finishes. The narrative continues with the light sculpture Anodine Imago, a synthesis of artistic expressiveness and technical steel rigor that reinterprets the concept of “form not form.” Eleven handcrafted metal leaves transform the wall into a style statement, reflecting light with a refined industrial intensity.

The Brera space is thus confirmed as the epicenter of a vision where the soul of the project is revealed as pure and uncompromising form. An experience that continues ideally within the historic setting of Palazzo Litta, consolidating a garrison that combines architectural heritage and avant-garde design.