Starbucks introduced a significant initiative to freeze costs on its hottest drinks by 2025. This transfer is a part of the corporate’s broader technique to grow to be extra inexpensive and accessible to prospects.
The value freeze will apply to a variety of Starbucks’ hottest drinks, together with espresso, tea, and espresso drinks. It can additionally embody some meals objects, equivalent to pastries and sandwiches. Starbucks estimates that the value freeze will save prospects a mean of $0.50 per transaction.
